Our Story
Boutique AKA
is a Montreal based brand started in 2021 by Noemi Raposo. A family-owned business and inspired by the creativity within our household, our mission is to imagine and create designs that inspire. #wecreatetoinspire
Story behind our Brand
"My story started as far back as 1996, I was always fascinated by T-shirts with quotes or anything that describes my mood. I studied Computer Programming and always discovering different software to design my new prints. I would either do it online or create my design, buy a blank t-shirt or sweater and bring it to a local print shop.
Growing up, I was called aka. Morena, as I get very dark in the summer. There were other nicknames that stuck with me and I thought this is the perfect name for our brand as we've all been called "aka this" or "aka that" once in our lives.
-Noemi (Founder & Chief Creative Officer)
Our Mission and Purpose
Our mission is to make a difference through a unique combination of creativity, inspiration, and cultural understanding. A purpose of helping people or non-profit organizations helping those in need.
We want to share our journey with the world and more importantly, create a community where we can all spread positivity, kindness, inspiration and empowerment "one Tee at a time". #wearwhatyoufeel
Just a FUN FACT-
"A Morena is a feminine Portuguese, Filipino and Spanish word meaning 'tan' or 'brunette' used to describe a girl with olive skin tone. A morena can be a white person with a tan and dark hair or more accurately a morena can be a person of mixed race. A morena can be a person of obvious African ancestry (including light or dark skin, curly, wavy or even straight hair, like a mulatto). This word is typically used as a compliment."
